See Who's Going Quiet, Before They're Gone
A lapse-risk score for every repeat customer, based on their own buying rhythm — with an automatic win-back offer sent while there's still time to bring them back.
Per-Customer Lapse-Risk Score
Sarah Collins
6 OrdersBaseline Cadence: Every 14 Days
“Sarah Collins, we miss you! Here's 15% off your favorite blend if ordered in the next 48 hrs.”
Catch a Lapsing Customer Before They're Gone For Good
Every engagement includes these capabilities out of the box — no separate line items, no bolt-on plugins.
Per-Customer Lapse-Risk Score
Each repeat customer's own buying rhythm sets the baseline for what "going quiet" means for them.
Four Risk Bands
Customers are grouped from healthy to at-risk, so you know exactly who needs attention first.
Automatic Win-Back Emails
An offer goes out while there's still time, sent from your own address, no manual list-building.
Needs Real Purchase History
Scoring kicks in after two or more orders, so it's based on an actual pattern, not a guess.
Win-Back Attribution
See exactly which win-back emails brought a customer back to buy again.
Recalculated as Orders Come In
Every new order updates the customer's rhythm and risk score automatically.
Stop Losing Repeat Customers Without Ever Noticing
We set up lapse-risk scoring and your first win-back sequence, tuned to your own order history.
Book a DemoFrom Order History to a Win-Back Email
Four steps, all running off the same synced catalog and order history your recommendations already use.
Order History Syncs In
Every customer's past orders sync automatically and build their own buying rhythm.
A Lapse-Risk Score Is Calculated
Customers who are overdue for their next order, based on their own pattern, get flagged.
A Win-Back Offer Goes Out
Sent automatically from your own address, timed while there's still a real chance to bring them back.
The Result Is Attributed
If the customer returns and buys, that win-back email gets the credit.
Frequently Asked Questions About Retention & Win-Back
Everything you need to know about lapse-risk scoring and win-back emails.
From their own order history — how often they normally buy — so "going quiet" is judged against their own rhythm, not a fixed calendar rule for every customer.
At least two, so there's an actual pattern to measure against rather than a guess from a single purchase.
Yes. Once a customer moves into an at-risk band, a win-back offer goes out automatically, sent from your own email address.
Yes. Every win-back email is attributed — if the customer returns and buys, the report shows that email got the credit.
Ready to Score Lapse Risk on Your Store?
Tell us about your order history and current retention setup. Our solutions team replies within one business day with next steps.
Tell us about your store
Share a few details and our solutions team will follow up with next steps.
See What Your Store Is Leaving on the Table
Connect your store, let the catalog sync, and the first numbers land the same day.